A really useful book by American business author, Kevin Allen, asks the following question about pitching for business: Your potential client has wants and needs, not to mention values. Once you’ve worked out what you think they are, how do you respond? Allen believes you should think about: Your ambition (to supply them with something they’ve […]
Last week I worked with someone who was going for a significant promotion. Every time I work with someone on their networking, pitching or interview skills, it always strikes me anew how important the meeting and greeting bit is. How someone simply says hello, shakes your hand, smiles and says their name creates a strong […]
A guide about how to work effectively together as a team so you can make the right impression when pitching.
Pitching is theatre. So say Stephen Bayley & Roger Mavity in their excellent book Life’s a Pitch. What do they mean? They explain it like this: “Someone being asked to lend a million pounds is faced really with one simple question to answer: will I get my money back? And of course this isn’t a […]